SportsInsurance.com
SportsInsurance.com
Sportsinsurance.com began as a big idea; to build a fully automated, online insurance platform and provide a means to super serve a gap in the insurance industry for sports insurance and special events coverage. As the brand partner, CURRYdavis was tasked with bringing the face of the big idea to life.
WEBSITE: Branded to reflect the intersections between a love for sports, a necessity for insurance coverage, a simplicity of online access and an unprecedented speed of delivery.
A WORLD OF SPORTS,
ONE PLACE FOR INSURANCE
The homepage invites customers to jump into the application process, with no time wasted.
‘Less paperwork, more time for sports.’
The Logo speaks to velocity: full speed straight ahead, in work and play. With a brandmark representing a ball in motion, a wind in a sail, a wave underfoot.
Velocity = Speed + direction
Simplified graphic representations of athletes were commissioned to depict both the seasonality and diversity of the vast offerings of sports coverage.
With a desire to improve SEO rankings, individual sports landing pages were developed along with detailed, relevant and informative content.
HISTORY
“Some 25 years ago a couple of experienced general insurance brokers followed their passion for all things sports to explore two BIG ideas: 1) a fully automated, online insurance platform and 2) a means to super serve a gap in the insurance industry for sports insurance and special events coverage. And so it began, the development of an online platform exclusively targeting sports and special events insurance. The original ambition: less paperwork, more time for playing sports. That simple.”
MERCH
Inspiration: Fluid brush strokes that follow the energized curves within the Sportsinsurance.com brandmark.
Alpine ski racers, Erin Mielzyoski and Kaitlyn Harsh, sponsored by Sportsinsurance.com RACING for the win.
Branded Communications Materials
Digital flipbooks developed to support coverage policies.
Embedded in email Campaigns and on the site.
Fullscreen capability with page turning and clickthroughs.
Digital Ads
Illustrations and Animations: Marchie Dellabetta
Next Up: Monica Armani
