Behmard Dentistry

Preventative. Reconstructive. Aesthetic.

The goal for this rebrand was to accurately define and visually represent the spirit, differentiating characteristics and high brand value of this specialized dental practice.

WEBSITE: Behmard Dentistry website intro: The Value of A Smile.

“… to be able to smile without any hesitations, with full confidence, that’s something you can’t put a price on …”

THE SEAL: The seal was inspired by Janus, ancient Roman god of the past and the future, of new beginnings, and transformations.

THE FACES: The male and female silhouettes serve as a reminder of the humanity and individuality of each patient.

THE WORDS: The words encompassing the seal identify the brand’s highly specialized expertise.

PREVENTATIVE
Imagine a life with no fillings, repairs, or dental pain ever again.
RECONSTRUCTIVE
Imagine rewinding years of damage and wear.
AESTHETIC
Imagine your most stunning and confident self.

The Staff

WHO WE ARE

We are dental professionals who champion a diagnostic approach; one that gives patients ownership of their own oral health and the clarity they need to make educated and informed decisions about their own long-term dental health.

The Patients

WHAT WE DO

We rejuvenate, we reconstruct, we perform meticulously designed aesthetic improvements and, through prevention, we maintain the long-term dental health of our patients.

OUR APPROACH

Only the correct blend of vision, talent, teamwork, and unwavering faith in each other creates excellence. The defining characteristics of our approach to dentistry, taken together, are what guide us as a team.

“We value kindness and compassion, above all else. It defines our culture; it guides our work.”

MERCH: Stand alone personal accessories that, if combined, also function as the ultimate luxe recovery package.

Canvas Totes

Ice packs for post surgery recovery

Personal cozy blanket for added comfort during more complex treatments, and offered as a take-home gift post surgery.

Moleskine notebooks

GUIDE TO SUCCESS: An internal, introductory Guide to Success for current and new employees to the brand's story, culture, approach, guiding principles, commitments and rallying cry.

The face within the seal, looking forward to the future.

“To paint a true and complete picture of our spirit and our value, it’s important to understand the characteristics that define us, and be able to tell anyone who should ask, patients and partners alike, what those are.”

WHAT MAKES BEHMARD DENTISTRY UNIQUE?
“… the real success of our work depends on how we partner with our patients to achieve an informed and collaborative result.”

OUR RALLYING CRY
Why a rallying cry?
Because, as a team, we all need a focus, a north star; a source of light and inspiration. Because it captures the breadth of our ambition, our responsibility and our imagination, and we can all be found within it.

The brand's velvety blue tone reinforces a sense of tranquility and comfort.

“We value the diversity of our backgrounds and experience. We understand that seeing things differently is a creative asset that strengthens us as a team.”

Dr. Ali Behmard

“Welcome to
Behmard Dentistry.
We look forward to
your contribution.”

– Dr. Ali Behmard

OFFICE: The rebranded office space served as the backdrop for a celebration with fellow dentists, hygienists, patients, friends, and family in West Vancouver.